90-Day Pilot ProgramAI-Powered Outbound System
Top Gun Consulting in partnership with Viral Velocity
Helping contractors and roofers 10x their outbound and convert with AI chat and voice agents
Phase 1 (Days 1-30)
60,000 home owner focused roofing insurance leads paired with high-personalization cold-email outreach & lead conversion system + SMS text campaigns and ringless voicemails at scale. Followed by KPI conversion data and warm sales calls to high intent qualified leads.
Target Industries
The Objective
Build and run a scalable, automated outreach system that turns Top Gun's provided lead lists into high-quality booked calls/meetings using deeply personalized cold email openers and tested email sequences.
High-Level Approach
Ingest Lead Lists
CSV/Google Sheets/Apollo exports seamlessly integrated
Enrich & Validate
De-duplicate, verify emails, capture URLs and firmographics
Deep Website Scraping
Homepage + internal pages using cloud scraper (Apify)
AI Summarization
Convert page content to compact abstracts using GPT
Multi-Line Icebreakers
2-4 high-quality personalized opening lines per prospect
Sequence Injection
Push to cold-email platform with follow-up cadence
Lead Conversion
Qualification, calendar booking, optional sales support
SMS & Voicemail
AI-personalized texts and ringless voicemails at scale
$500 Add-On: Full Build-Out
Complete automation pipeline with AI-powered personalization, deep scraping, and multi‑channel outreach capabilities. Includes all technical setup, integrations, and training.
Phase 1: Days 1-30
Foundation & Launch
60,000 Targeted Leads
Blue collar business owners across roofing, plumbing, HVAC, electrical, and home improvement sectors. Enriched, validated, and ready for outreach.
Roofing
Plumbing
HVAC
Electrical
Home Improvement
High-Personalization Cold Email Outreach
AI-generated icebreakers based on deep website scraping. Each prospect receives 2-4 personalized opening lines that reference specific details about their business.
"Typical results: 4-10% reply rates and multiple qualified leads per 100 valid prospects"
SMS Text & Ringless Voicemail Campaigns
Multi-channel approach with AI-personalized SMS messages and ringless voicemails delivered at scale. Coordinated with email sequences for maximum impact.
SMS Campaigns
Opted-in, personalized text messages with high open rates
Ringless Voicemail
Non-intrusive voicemail drops at scale
KPI Conversion Data & Warm Sales Calls
Real-time tracking and reporting on all key metrics. High-intent qualified leads are handed off for warm sales calls with full context and engagement history.
Reply Rate
Booked Calls
Qualified
Tracking
Day 30 Add‑On: AI Voice Outbound Calls
Scale your outreach with AI-generated voice calls that sound natural and convert. Perfect for following up on email and SMS campaigns with a personal touch at massive scale.
Available from Day 30
Seamlessly integrated with your existing campaigns
What You Get
Complete System Deliverables
1. Automated Pipeline
- Google Sheet / DB integration for input/output
- Scraper configuration and run templates (Apify)
- Automation flow (N8N/Make) for enrichment → scraping → AI generation
- OpenAI prompts & templates with generation rules
2. Email Assets & Sequences
- 3 tested email templates (opening + 3 follow-ups)
- AI-generated personalized icebreakers per prospect
- Subject line variants for A/B testing
- Recommended sending cadences and timing
3. Campaign Launch & Ops
- Campaign setup on sending platform (Instantly, etc.)
- Email warm-up, throttling, and bounce handling
- Tagging, reply routing, and booking integration
- Calendly/BookedIn calendar integration
4. Conversion Support
- Sales objection handling playbook
- Reply qualification framework
- Weekly lead review and optimization
- Call booking support and coordination
Expected Outcomes
Personalized icebreakers that produce noticeably higher reply rates versus generic opens. Typical results from the same system: 4-10% reply rates and multiple qualified leads per 100 valid prospects (results vary by vertical, list quality, and offer).
Deliverables aimed at consistent booked-call flow and measurable pipeline growth.
Implementation Timeline
From Setup to Launch in 3-4 Weeks
Week 1
Foundation
- • Intake & access setup
- • Sample list review
- • Environment configuration
- • Credential setup
- • Scraper templates
Week 2
Build
- • Automation flow build
- • OpenAI prompt dev
- • Template writing
- • Integration setup
- • Testing framework
Week 3
Testing
- • Test runs on samples
- • Tune scraping/filters
- • Generate icebreakers
- • Finalize sequences
- • Quality assurance
Week 4
Launch
- • Campaign launch
- • Daily monitoring
- • Real-time adjustments
- • Handoff training
- • Documentation
Total Time to Pilot
3-4 Weeks from Kickoff to Live Campaign
Investment Options
Choose the package that fits your needs
STARTER
Lead Package
- 15,000 home owner focused roofing insurance leads
- Blue collar business owners
- Verified contact data
- Industry-specific targeting
- CSV/Google Sheets export
Perfect for DIY teams
Fully Built AI Automation
Complete conversion system
- Everything in Starter
- AI-powered personalization
- Multi-channel outreach (email, SMS, voicemail)
- Automated follow-up sequences
- Lead qualification system
- Calendar booking integration
- Campaign monitoring & optimization
Best value for results
FULL SERVICE
Done-For-You + Credit Pre-Qualification
After 90-day pilot to continue scaling
- Everything in AI Automation
- Credit Vantage pre-qualification
- Financial screening before calls
- Dedicated sales team
- Lead qualification & scoring
- Sales calls & closing
- CRM management
- Ongoing optimization & scaling
Completely hands‑off
KPIs & Reporting
Track every metric that matters
Weekly Reporting Includes
Valid Leads Processed
Total enriched and validated prospects
Emails Sent
Total outreach volume by sequence
Bounce Rate
Email deliverability metrics
Reply Rate
Engagement and response metrics
Qualified Replies
High-intent prospect responses
Booked Calls
Confirmed appointments scheduled
Pipeline Value
Estimated revenue in pipeline
Target Benchmarks
After stabilization period (typically 2-3 weeks)
Note: Results vary by vertical, list quality, and offer. These benchmarks are based on historical performance across similar campaigns in the home services industry.
Real-Time Dashboard Access
Monitor campaign performance 24/7 with live data updates. Track every metric from lead processing to booked calls in one centralized dashboard.
Data, Compliance & Ownership
Your data, your control, our compliance
Compliance
We follow CAN‑SPAM and all applicable local laws. Opt‑out handling is implemented automatically in every campaign.
- CAN‑SPAM compliant
- GDPR ready
- Auto opt‑out handling
- Suppression list management
Data Ownership
You retain full ownership of all leads and generated content. Your data is your asset, always.
- 100% data ownership
- All content rights
- Export anytime
- No vendor lock‑in
Access & Security
Temporary access to necessary platforms for setup. All credentials secured and access revoked upon request.
- Secure credential handling
- Limited scope access
- Revocable anytime
- Encrypted data transfer
Required Access
To build and deploy your system, we'll need temporary access to:
Email Sending Platform
Instantly, Lemlist, or similar (or we can provision)
Google Sheets
For lead list management and data flow
Apify/OpenAI Keys
Can be provisioned by us and invoiced separately
Calendar Integration
Calendly, BookedIn, or your preferred booking tool